OUR BRANDS /
OUR BRANDS /
PARMI LIFEWEAR
Launched in 2022 and based in Mont-Tremblant, Quebec, Parmi Lifewear is at the junction of cycling, outdoor living, innovation and fashion. The company is the result of a merge between 5 dedicated professionals with different backgrounds and intertwined stories, consolidated by strong and shared beliefs. Behind Parmi is the duo of visionary female leaders Michèle and Véronik Bastien. The two co-founders are surrounded by a solid team of business partners who come with years of expertise.
C’EST BEAU
The future is local.
Apparel and quality goods for everyday life made with recycled and organic materials, right here in Canada in a unionized factory. The main idea behind c'est beau is to help build a world where contemporary lifestyle is synonymous of sustainable development. Through know-how we promote a better way to live. Contact us to create your next merch collection with our locally made sustainable basics.
The essentials of a well-thought-out life.
MIZU
At Mizu, we don’t just sell an adventure-rich lifestyle, we live it. From our global team of athletes, photographers, and explorers right down to the people developing our products, we spend half our lives outdoors running our gear into the ground. So don’t worry – we’ve got you covered around the clock for icy cold water, steaming hot coffee, lifetime warranties, and so much more. But who says a kick-ass product can’t be good looking at the same time? Not Mizu. Which is why we focus on elevated design, innovative finishes and a final product that you’ll want to own as much for how it looks as how it functions.
Work with us to make a custom bottle for your business or event!
STOKO
Stoko is the world’s first Supportive Apparel company.
We help people get active again and stay active for as long as possible with the first and most technically advanced apparel with medical-grade support/bracing from Dyneema* cables and adjustable dials that act like exterior ligaments for targeted support without limiting movement. Stoko is proven to help active people overcome injuries, eliminate pain, and give them the confidence to get back out there. Designed and operated in Canada.
HYPER CARBON WHEELS
In late 2019 we debuted our Lún HYPER wheels to great fanfare. It seemed we’d cracked the code on what road cyclists wanted in a wheelset: Fast, light, stiff and a characteristic snappy acceleration like no other wheel out there. The word spread, so we built more…and more, and more. 50,000 wheels later and Lún HYPER wheels were being ridden in over 75 countries in six continents. They rode people to personal bests, KOMs, podiums, state and national championships.
WINSPACE BIKE FRAMES
We are Winspace, we have over a decade’s experience building and racing high-end carbon bikes. We distribute to over 200 stores and direct to customers worldwide.
We are driven by cycling passion. For us the bikes we make aren’t just another generic, mass-produced product to be made and sold. Every bike has a story, a soul, a will to be ridden. We are keen cyclists ourselves and are constantly refining our bikes and wheels with our own feedback and also the feedback of the many professional athletes we sponsor. Our bikes have been raced at UCI Continental level and also at the Olympic games. Nothing makes us happier than seeing our bikes being raced around the globe.